Why FastComet? A look at the Acquisition

FastComet might not be a household name to everyone, but in developer and small business circles, it’s built a strong reputation. With 32,000 customers in over 100 countries and more than 135,000 websites hosted, FastComet brings both scale and specialization.

“They’ve built some brilliant internal tools like Observer, which we’re excited to roll out across WHG,” said Seb de Lemos, CEO of World Host Group. “This is more than just a brand — it’s a culture and a team that fits perfectly with our mission.”

FastComet was founded in 2013 by Georgi Yanev and has become known for blending raw performance with real-person support. It’s this combination that caught WHG’s eye.

What changes for FastComet customers?

So what does the acquisition mean for the tens of thousands of developers, freelancers, and small businesses currently hosting with FastComet? The short version: things are about to get bigger, faster, and more connected — but without losing the human touch that made the brand what it is.

One of the most immediate upgrades will be infrastructure. FastComet’s already solid network will now plug directly into WHG’s international backbone — over 13 data centers spanning multiple continents. For customers, this translates into faster page loads, better geographic coverage, and stronger redundancy. If performance was a key reason users chose FastComet, that reason just got an upgrade.

Behind the scenes, WHG is also bringing serious developer firepower to the table. FastComet’s current dashboard and workflows are known for their simplicity and ease of use — but now, users can expect a deeper suite of tools tailored specifically for agencies and tech teams. Bulk management systems, collaborative admin features, and a smoother, more unified control panel experience are all in the pipeline.

But perhaps the biggest question on many minds is support. Will the level of customer care — the fast responses, the clear explanations, the real-person empathy — stay the same? According to both companies, it won’t just stay the same; it’ll scale. WHG plans to invest in regional support teams with added focus on trust and security. That means shorter response times, better coverage, and more specialized help when things get tricky.

There’s also the long game to consider. FastComet customers won’t just benefit from minor tweaks — WHG is planning a full modernization push, including server upgrades and new architecture initiatives aimed at future-proofing the platform. Sustainability, scalability, and smarter resource management are all on the table.

All this while keeping the FastComet brand intact

“We’re not folding them in. We’re amplifying what they already do well,” WHG CEO Seb de Lemos said. “This is about scaling the culture, not replacing it.”. In other words: for FastComet users, the best parts stay. And the rest? They evolve.

What does this say about WHG’s strategy? This is WHG’s second acquisition in 2025 — following their January collaboration with A2 Hosting, which was announced under the banner “The Future of Hosting: Redefining Trust.” It’s clear WHG isn’t just expanding — it’s curating.

World Host Group Acquires A2 Hosting

“We don’t just acquire brands,” said de Lemos. “We partner with people who care deeply about what they’ve built.” FastComet also strengthens WHG’s already strong presence in Eastern Europe, especially in Bulgaria, where both companies have operational roots.

Where is this all going?

Hosting isn’t just about servers anymore — it’s about ecosystems, user experiences, and trust. WHG is doubling down on all three. A redesigned control panel across all WHG brands is set to launch this month, and with FastComet on board, the company’s push toward unified, developer-centric experiences looks stronger than ever. Bottom line? WHG is building more than just a portfolio — it’s crafting a new standard for what a hosting group can be.

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Web Hosting Context And Growth Trends

In recent years, the global web hosting sector has had consistent growth with a market cap of $77.78 billion in 2022 and a CAGR of 20.2 from 2030 onward. This aggressive growth can be attributed to the increase in the adoption of cloud services, ecommerce, and the demand for scalable hosting solutions. Leading players in the market, such as Amazon Web Services (AWS), Shopify, OVHcloud, Hostinger, and Wix, dominate the industry, with AWS holding a 5.5% market share. The web hosting market’s trajectory suggests it could surpass $216.59 billion by 2025, driven by consistent year-over-year growth across various sectors.

The First Major Hosting Acquisition of 2025

With this acquisition, World Host Group tracked further growth after acquiring LuxHosting and Nimbus as major hosting brands. Indeed, this marks the first significant hosting acquisition of 2025. Similar to 2024, this acquisition is expected to create a surplus of buyouts while helping many companies streamline their operations. As the integration is at its peak, we believe the 2025 target should focus more on economy enhancement consolidation endeavors. 

About World Host Group

World Host Group’s rapid growth has made it one of the top hosting providers in less than five years of operation. The company manages a portfolio of over 25 brands and serves over 500,000 customers worldwide. The company is based in 20 different locations and has more than 280 employees, constantly growing. 

About A2 Hosting 

With headquarters in Ann Arbor, Michigan, A2 Hosting looks to keep outperforming the competition by using its strong reputation. It has specialized in VPS, reseller, and even shared hosting services. Primarily, A2 Hosting utilizes unparalleled speed, outstanding reliability, and exceptional customer service to ensure it caters to every user’s hosting needs.

A2 Hosting will now be combined with several smaller brands that are already under World Host Group. We have confirmed however, that A2 Hosting will remain as an independent brand and several others will be merged into it. As a natural result of the acquisition, its workforce has seen a 5% cut.

A2 Hosting is in a favorable position to build upon its existing strengths rather than adopt any new changes. 

World Hosting Group’s CEO Seb De Lemos shares,  “Our goal is simple yet transformative: to build the world’s most trusted hosting group. With A2 Hosting, we’re not just preserving its strengths but amplifying them to deliver unparalleled value to its customers.”

The Road Ahead

As the digital environment keeps changing, incorporating A2 Hosting into World Host Group’s portfolio highlights strategic acquisitions as a necessary tool to compete in the web hosting space. Given A2’s strong infrastructure and market position and its focus on customer solutions, the company is more than ready to capture the next wave of web hosting innovation. 

With so many acquisitions slated for 2025, the hosting industry is bound to experience further fragmentation, cementing the power of some major players. This shift in position will change the dynamics of web hosting for companies and individuals by providing them with enhanced service from bigger, more resourceful providers.

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A global player in web hosting

Founded in 2014, Miss Group has grown rapidly, primarily through strategic acquisitions. As of today, the company operates over 30 brands across multiple markets, serving more than 700,000 customers worldwide. Some of their most prominent brands include:

• Miss Hosting – A core offering with services such as web hosting, VPS, and dedicated servers.
• Miss Domain – Scandinavia’s largest domain auction site.
• NameISP – An ICANN-accredited domain registrar with global reach.
• Domeneshop – Norway’s largest domain registrar, acquired in 2024, giving Miss Group control of over 50% of the .no domain market.

Miss Group’s portfolio also includes several niche and regional brands, with additional players acquired through their ongoing expansion strategy. Many of these acquisitions have been reported and analyzed in previous articles on webhosting.today, including the landmark purchase of Domeneshop​

An AGGRESIVE growth strategy

Miss Group’s approach to growth has centered on acquiring established hosting companies in strategic regions, maintaining their brand identities while integrating them into the larger group. The acquisition of Domeneshop, for example, cemented Miss Group’s dominance in the Nordic market, a region with strong digital adoption rates and high demand for hosting solutions.

Their other acquisitions include smaller but impactful players in markets like the UK, US, and Central Europe, often targeting businesses with loyal local customer bases. However, this aggressive strategy has also led to questions about integration challenges and operational scalability, as highlighted in industry discussions.

The potential sale of Miss Group represents a key moment not just for the company, but for the broader hosting industry. With team.blue, your.online, IONOS, and group.one already dominating many European markets, a change in ownership could either solidify Miss Group’s position or introduce challenges depending on the strategic goals of its new stakeholders.

Additionally, questions remain about the long-term sustainability of their acquisition-driven growth model. Can a new owner maintain the balance between Miss Group’s aggressive market expansion and the need for operational efficiency?

What’s next for Miss Group?

As the sales process unfolds, the industry will be closely watching for signals about the future direction of the group. Will it continue its acquisition spree under new ownership, or will a strategic pivot redefine its role in the hosting industry?

Miss Group’s story reflects the fast-paced, consolidation-heavy nature of the web hosting industry, where adaptability and strategic foresight are critical to maintaining relevance.

Sources:

• Breakit.se – Mattias Kaneteg prepares for Miss Group sale
• Webhosting Today – Miss Group acquires Domeneshop: boosting Nordic market share

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A strengthened presence in Nigeria

HOSTAFRICA, known for its customer-first approach and innovative solutions, entered the Nigerian market in 2021. With the completion of this acquisition, HOSTAFRICA now manages over 100,000 domains in Nigeria and holds a significant share of the local market. This move not only solidifies its position as a market leader but also opens new opportunities for Nigerian businesses to access cutting-edge hosting solutions.

The integration of GO54 into HOSTAFRICA’s network promises enhanced services for customers. Users can expect improved infrastructure, scalable solutions, and a higher level of support tailored to the needs of Nigerian businesses. HOSTAFRICA’s CEO, Michael Osterloh, expressed his enthusiasm, stating, “This partnership elevates our ability to serve customers in Nigeria with unmatched reliability and support.”

HOSTAFRICA’s expansion strategy reflects its ambition to dominate the web hosting landscape across Africa. The acquisition aligns with this vision, combining GO54’s local expertise with HOSTAFRICA’s innovative capabilities. This synergy is expected to deliver reliable, high-quality hosting services to businesses of all sizes across the continent.

A smooth transition for all

Finalized in January 2025 after regulatory approvals, the acquisition was managed with a focus on transparency and customer satisfaction. Both companies have worked closely to ensure that the integration process is seamless, providing uninterrupted service during the transition.

This latest development underscores the rapid growth of Africa’s digital economy and the increasing demand for robust hosting solutions. It also highlights HOSTAFRICA’s commitment to empowering African businesses with advanced technology.

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However, data from the Polish hosting market indicates that the companies recently acquired by NetArt Group have experienced notable declines in market share. These drops are largely attributed to aggressive repricing strategies, with sharp price increases leading to churn among customers. Despite this short-term impact, the acquisitions are widely considered strategic successes, consolidating NetArt Group’s foothold in the Polish market and reinforcing their competitive position.

Looking beyond Poland, the European market poses a much greater challenge. Hosting industry heavyweights like team.blue, IONOS, your.online, Miss Group, WHG and group.one have established dominance in nearly every region, often through years of strategic acquisitions.

The key test for NetArt Group will be identifying acquisition opportunities that justify the significant capital investment without overpaying in a saturated market. Their domestic strategy has demonstrated clear success, even amidst repricing challenges, but replicating this growth in Europe will require navigating higher valuations, entrenched competitors, and differing customer dynamics.

While ambitious, NetArt Group’s €115 million investment signals their determination to compete on a broader stage. Whether they can overcome these hurdles and establish a meaningful European presence remains to be seen.

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What this means for the Nigerian market

With more than 100,000 registered domains, GO54 is a key player in Nigeria’s web hosting sector. HOSTAFRICA, which entered the Nigerian market in 2021, aims to integrate GO54’s local expertise with its own infrastructure. This combination is expected to enhance customer support and provide better hosting solutions for users across the country.

“Together with the GO54 management team, we have planned this acquisition carefully. We are looking forward to teaming up and making GO54 even more relevant to our customers in Nigeria,” said Michael Osterloh, CEO of HOSTAFRICA.

For GO54’s customers, the merger means access to a wider range of advanced hosting services. By combining local knowledge with HOSTAFRICA’s technical capabilities, the companies aim to provide faster and more reliable service. Additionally, the integration is expected to bring tailored solutions that cater to the unique needs of Nigerian businesses and individuals.

A growing presence across Africa

HOSTAFRICA has expanded its operations rapidly, with notable entries into Nigeria in 2021 and Kenya in 2022. The company provides hosting solutions to over 70,000 customers across the continent. With a strong focus on customer service, HOSTAFRICA has earned a 4.9 out of 5 rating on the HelloPeter platform, a testament to its commitment to quality support.

This acquisition is part of HOSTAFRICA’s broader strategy to strengthen its footprint in Africa’s tech markets. According to the company, this deal will help create “a new powerhouse for web hosting and domains in Africa.” While the exact financial terms of the acquisition have not been disclosed, it represents a significant investment in Nigeria’s growing digital economy.

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What this means for Kolsquare

The acquisition allows Kolsquare to strengthen its position as a European leader by incorporating Woomio’s expertise in the Nordics, a region where influencer marketing is growing rapidly. With a focus on Denmark, Sweden, Norway, and Finland, the move is more than geographic—it’s strategic. Woomio’s tools and data-driven software have already helped over 300 brands and agencies succeed in campaigns, making it a natural fit for Kolsquare’s ambitions.

Founded in Copenhagen in 2014, Woomio has a proven track record of supporting creators and businesses with actionable insights and automation for influencer marketing. Its founders, Zeth Edwardsen and Torsten Petersen, will continue to lead operations in the region, ensuring local expertise remains at the forefront. The full integration of Woomio’s platform into Kolsquare is expected by early 2025, making this a seamless transition for existing customers.

For Kolsquare, this acquisition is about more than growth. It’s a step towards redefining influencer marketing across Europe by combining the strengths of two powerful teams. Quentin Bordage, CEO of Kolsquare, emphasized the value of Woomio’s regional expertise and client portfolio as key drivers for the deal.

The bigger picture

Team.blue, Kolsquare’s parent company, has demonstrated its commitment to expanding its digital solutions portfolio with this acquisition. By integrating advanced technologies and local expertise, the group aims to empower businesses with innovative tools to harness the power of influence.

As the influencer marketing landscape evolves, Kolsquare’s expansion into the Nordics is a timely move. By bringing together its own advanced technology and Woomio’s deep regional knowledge, Kolsquare is well-positioned to set new standards in the industry and provide even greater value to brands across Europe.

This is more than just a business acquisition—it’s a collaboration that sets the stage for a dynamic future in influencer marketing.

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This move marks yet another significant acquisition by group.one in recent years. Earlier, the company expanded its presence in Finland through the purchase of Telia Finland’s web hosting and domain business, integrating it into its Zoner Oy brand. group.one also acquired Webglobe, which served as a foundation for its operations in Central Europe, cementing its status as a key player in the regional hosting market​ (webhosting.today).

However, unlike previous acquisitions, the scale and financial terms of the C4 Webhosting deal have not been disclosed. While details remain under wraps, it is clear that this acquisition aligns with group.one’s broader vision of expanding its infrastructure and service capabilities across Europe.

The acquisition of C4 Webhosting not only reinforces group.one’s footprint in the Czech Republic but also highlights a larger trend of consolidation sweeping through the web hosting industry. As European markets become increasingly competitive, companies like group.one focus on acquisitions to gain market share in new regions.

With its latest move, group.one continues to solidify its reputation as a major consolidator in the European web hosting space, positioning itself as a strong contender alongside other giants like team.blue/your.online.

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This acquisition is a major step in Cyber_Folks’ strategy to expand its presence in Central and Eastern Europe. With this deal, they are looking to create an innovative e-commerce ecosystem that brings together cutting-edge technologies, high-quality products, and a talented team. This partnership aims to support entrepreneurs by providing modern tools for growing their online businesses.

Details of the Transaction

The transaction involves purchasing shares from key shareholders, including Modhaus, K_K Fundacja Rodzinna, R_E Fundacja Rodzinna, KFF Holding, and V4C Poland Plus Fund. Each share was valued at PLN 39, and the total purchase price of PLN 547.5 million highlights Cyber_Folks’ commitment to expanding their capabilities. The agreement also includes the possibility of increasing the sale price by up to PLN 4.76 million if the antitrust approval process extends beyond February 15, 2025.

Cyber_Folks has been actively growing not just through organic means but also through mergers and acquisitions, positioning itself as a significant player in the market. Their investment in Shoper underscores the belief in the potential of the e-commerce industry in Poland and the wider CEE region. The transaction is subject to approval from the Polish Office of Competition and Consumer Protection (UOKiK). The companies are expected to finalize the deal within five working days of receiving this regulatory approval.

Shoper’s leading role in e-commerce

Shoper offers a comprehensive platform for creating and managing online stores, along with additional services like marketing, logistics, and payment solutions. The ecosystem built by Shoper has achieved a transaction value of PLN 10.2 billion in the first nine months of 2024, demonstrating its leading role in supporting e-commerce businesses in Poland. With an extensive range of services, Shoper also provides solutions for online advertising, payment systems, and process automation, making it a one-stop shop for entrepreneurs looking to grow their businesses online.

In a statement, Marcin Kuśmierz, CEO of Shoper, expressed his excitement about the partnership: “Within a strong capital group, we look forward to combining advanced technologies, world-class products, and teams of exceptional talent. This future collaboration marks a significant step towards developing Polish e-commerce, creating immense opportunities for our companies and, most importantly, our customers.“

Cyber_Folks strong financial performance

Cyber_Folks’ Q3 2024 financial results show a strong performance, with net revenue of PLN 185 million, growing by 54% year-over-year, and a net profit of PLN 17.1 million, up by 70% compared to the previous year. The adjusted EBITDA also rose by 27% to PLN 46 million, reflecting the group’s efficient growth strategy. Cyber_Folks is financing the acquisition through debt capital, ensuring that their dividend policy remains unaffected and that they continue focusing on consistent growth.

Vision for the Future of E-commerce in the CEE Region

This acquisition aligns with Cyber_Folks’ broader vision to become a leader in e-commerce technology across Central and Eastern Europe. The company sees significant potential in the region’s e-commerce market and is determined to leverage this opportunity to develop innovative solutions for businesses selling online. By joining forces with Shoper, Cyber_Folks aims to deliver tools that empower clients to achieve even greater success.

The combined expertise and resources of Cyber_Folks and Shoper are expected to benefit both companies significantly, leading to the creation of new products and services that meet the evolving needs of online retailers. By integrating Shoper’s advanced SaaS solutions with Cyber_Folks’ existing technology portfolio, the group plans to enhance the digital capabilities of entrepreneurs, making it easier for them to manage and scale their e-commerce operations effectively.

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Wepardi, known for its reliable hosting services tailored to small and medium-sized businesses, is now part of Group.one’s growing portfolio. This acquisition will integrate Wepardi’s customer base into Group.one’s larger infrastructure, promising enhanced services and a broader product offering for Finnish users. As CEO Daniel Hagemeier stated during a recent acquisition announcement, “We are committed to growing in every key European market and offering best-in-class solutions to our customers.”

This deal is part of a broader trend of Group.one strategically consolidating its position in the web hosting space across Europe. Earlier this year, the company made headlines by acquiring Telia Finland’s domain and hosting business through its Finnish brand, Zoner Oy​ (webhosting.today). With Wepardi now under its belt, Group.one is further positioning itself as a major player in the Nordic market.

While the full details of the Wepardi acquisition remain under wraps, it is clear that Group.one’s aggressive expansion strategy mirrors broader industry trends of consolidation and market capture. Hosting companies across Europe have increasingly sought to strengthen their positions through mergers and acquisitions, aiming to provide a comprehensive range of services to a more diversified customer base​.

This latest move not only solidifies Group.one’s presence in Finland but also highlights the company’s ambition to compete with team.blue for dominance in the European hosting industry.

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